Halloween campaign: 5 e-mails for a snack brand
Five e-mails for CRUNCHLY, a fictional snack brand: one little ghost hero and one story where the tension builds until midnight.
This is a fictional brand, not a real client - the project shows what we can do for your business.
Step by step
01 · Teaser
“Something’s brewing...” - three hidden flavours and early access for subscribers.
02 · Launch
The Haunted Collection: four flavours with prices and one button to the store.
03 · Game
“Trick or treat?” - pick a pumpkin to reveal your discount.
04 · Bundle
The Boo Box: pick three flavours and save with a code in three steps.
05 · Last call
A countdown to midnight - the collection disappears at 12 AM.
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